A warm introduction is one of the most effective ways to meet someone, but it only works if the person making it can do so easily. The key is to make the request small, specific, and easy to forward.
Why introductions work
An introduction transfers a bit of trust. The other person knows someone they respect thinks the conversation is worthwhile, so they're more likely to respond than to a cold message.
Before you ask
- Be clear about why this person. "They're an expert" isn't enough. Say what they've done that's relevant.
- Be clear about what you want. A 20-minute call, one question, or feedback on one decision.
- Make sure your contact knows both of you well enough. If they barely know the target, the introduction carries little weight.
The two-message approach
Message 1: the request to your contact
Hi [Name], I'm trying to learn more about [specific topic] and noticed you know [Person]. Would you be comfortable introducing us? I've written a short blurb below that you can forward, and I'm happy for you to say no or edit it.
Message 2: the forwardable blurb
[Person], I'd like to introduce [Your name]. [He/She/They] is [one sentence about what you do]. [He/She/They] is working on [specific problem] and is interested in your experience with [specific topic]. Would you be open to a 20-minute call in the next few weeks? No worries if not.
What makes the blurb work
- It's short enough to forward without editing
- It states why the person was chosen
- It makes the ask small and gives an easy way to decline
- It's written so the mutual contact doesn't have to vouch for anything they can't
After the introduction
- Thank your contact and let them know how it went
- Reply to the new person promptly with a couple of times you're free
- Keep the conversation short and prepared
When you don't have a mutual contact
You can find people through communities, events, or introduction services. Omnitwine works on the same principle as a warm introduction: it suggests a relevant member with a written briefing, and a conversation opens only when both people agree. See Double Opt-In Introductions for why this works.
Common mistakes
- Making a vague request
- Asking the contact to write the pitch for you
- Applying pressure after a "no" or no reply
- Not following up with thanks
FAQ
How do I follow up if I don't hear back?
Send one polite reminder after a week or two. If there's still no reply, let it go.
Should I ask for an introduction by email or message?
Whichever your contact prefers. Email is easier to forward.
What if my contact says no?
Accept it graciously. They may have reasons you don't know about.