LinkedIn for Founders

Hiring costs nothing until you promote a post

Company pages are free, and so is a single job post, with one open at a time. The free post stays active for 14 days, pauses, and closes after 30 days if you don't promote it. For one local role, that's often enough. ^{[1] [2]}

Promoted posts: set the budget before you start

A promoted post gets unlimited applicants, up to 350 invites to recommended candidates, five InMails per post and 40 AI video interviews. Billing starts every 30 days from the first post, or within 24 hours once the balance reaches $500. Budgets run as Daily Average or Daily Max, and billing follows the views you get, so set a total budget that pauses the post when it's reached. ^{[3] [2]}

One recruiter reports job-posting invoices beyond an agreed £500 cap, and says support couldn't help on two postings. ^[6]

Recruiter is for regular hiring, and it's quoted

Recruiter has no published price. LinkedIn says it varies by company size and seats, and it's usually sold per seat on a one- to multi-year agreement, with up to 150 InMails a month per seat. Recruiter Lite offers 30 InMails per license, with no paid price on the page. Hiring Assistant, an AI add-on, has no price shown either. ^[4]

Applicant volume can swamp a small team

A 2022 commenter says one data-science posting drew 700 applicants in a couple of days and more than 1,000 in a week, which they put down to how little it costs to apply. That's one posting described by one person, but it shows why a free post should have a screening plan before it goes live. ^[7]

Protecting your employer account

One business owner reports a job posting removed without a valid explanation, then the account restricted and ID requested, with the case unresolved when written. LinkedIn's help routes profile and identity cases through identity verification, so keep your company and personal details consistent before you post. ^{[6] [5]}

Should you pay for promotion or Recruiter?

Start with the free post, and promote only if it stalls. Pay for Recruiter only if you hire every month and can justify a per-seat quote. A single role rarely needs more than a free post with a budget you set in advance. ^{[2] [4]}