Premium InMail
- What it does
- Message people you're not connected to
- Who it's for
- Job seekers and salespeople doing cold outreach
- The catch
- 5 a month on Career; 50 on Sales Navigator Core
Professional network · Features guide
LinkedIn Features
Pay for InMail only if you message people who aren't in your network. On Premium Career that works out to $8 an InMail on monthly billing; Sales Navigator Core brings it to $2.40. Free job posts and creator analytics are worth using as they are. [1] [2]
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The LinkedIn features people actually talk about
Who Viewed Your Profile
- What it does
- Shows who has looked at your profile
- Who it's for
- Job seekers checking recruiter interest
- The catch
- Shows who looked; it doesn't say why
- Worth using?
- As a sign, not a reason to pay
Promoted job post
- What it does
- Shows a job to more people, with invites to recommended candidates
- Who it's for
- Employers filling one role quickly
- The catch
- Charged every 30 days from the first post; billed against views
- Worth using?
- Yes, with a total budget set first [4] [5]
Free job post
- What it does
- One open post, active for 14 days
- Who it's for
- Small or local hiring
- The catch
- Pauses after 14 days; may require promotion or ID verification
- Worth using?
- Yes, for one role at a time [5]
Recruiter
- What it does
- Seat-based hiring tool with up to 150 InMails a month per seat
- Who it's for
- Recruiters hiring regularly
- The catch
- No published price; sold through sales. Hiring Assistant add-on shows no price
- Worth using?
- Only with a hiring pipeline [3]
Creator analytics
- What it does
- Content and audience analytics
- Who it's for
- Anyone who posts
- The catch
- Custom date ranges only in the mobile app
- Worth using?
- Yes, it's free [6]
Feed and job relevance controls
- What it does
- Unfollow, mute, hide, report and sort feed content
- Who it's for
- Everyone
- The catch
- Doesn't cover AI-training settings
- Worth using?
- Yes, to tidy the feed [7]
| Feature | What it does | Who it's for | The catch | Worth using? |
|---|---|---|---|---|
| Premium InMail | Message people you're not connected to | Job seekers and salespeople doing cold outreach | 5 a month on Career; 50 on Sales Navigator Core | Only for cold outreach[1] [2] |
| Who Viewed Your Profile | Shows who has looked at your profile | Job seekers checking recruiter interest | Shows who looked; it doesn't say why | As a sign, not a reason to pay |
| Promoted job post | Shows a job to more people, with invites to recommended candidates | Employers filling one role quickly | Charged every 30 days from the first post; billed against views | Yes, with a total budget set first[4] [5] |
| Free job post | One open post, active for 14 days | Small or local hiring | Pauses after 14 days; may require promotion or ID verification | Yes, for one role at a time[5] |
| Recruiter | Seat-based hiring tool with up to 150 InMails a month per seat | Recruiters hiring regularly | No published price; sold through sales. Hiring Assistant add-on shows no price | Only with a hiring pipeline[3] |
| Creator analytics | Content and audience analytics | Anyone who posts | Custom date ranges only in the mobile app | Yes, it's free[6] |
| Feed and job relevance controls | Unfollow, mute, hide, report and sort feed content | Everyone | Doesn't cover AI-training settings | Yes, to tidy the feed[7] |
InMail is the only feature with a clear price per message
Premium Career includes 5 InMails a month for $39.99 on monthly billing, which is $8.00 per message. Sales Navigator Core includes 50 for $119.99, or $2.40 each. Recruiter Lite gives 30 per license, and the page shows no paid price. [1] [2] [3]
The numbers decide who should pay. A job seeker sending a handful of messages to people outside their network pays for a month and stops. Someone doing cold outreach every week gets far more per dollar from Sales Navigator.
Promoted posts are a test budget, not a default
A promoted job post gets unlimited applicants, up to 350 invites to recommended candidates, five InMails per post and 40 AI video interviews. You pay for it by the view. LinkedIn bills every 30 days from the first post, or within 24 hours once the balance reaches $500, so set a total budget before you start. [4] [5]
A free job post is enough for one local role
You can keep one free post open at a time. It stays active for 14 days, then pauses, and closes after 30 days if you don't promote it. A free post typically draws 10 to 30 applicants. LinkedIn says it may ask you to promote a post or verify your identity, without saying when, so a competitive role may need the paid route. [5]
Creator analytics are free, and that's the feature to use
Content and audience analytics are free for every member. Custom date ranges work only in the mobile app, so set them there if you need them. There is nothing to pay for here. [6]
Who Viewed Your Profile is a reason to look, not a reason to pay
Profile views are the Premium feature people talk about most. Use the feature to check whether recruiters are looking, and don't judge a plan by it alone.
Bibliography
Sources
- LinkedIn Premium Career plan page (prices, InMails, trial wording) (official)
- LinkedIn Sales Navigator pricing page (official)
- LinkedIn Recruiter product page (official)
- LinkedIn Help: promoted job billing (official)
- LinkedIn Help: free and promoted job posts (official)
- LinkedIn Help: creator analytics (official)
- LinkedIn Help: feed and job relevance settings (official)